Writer · Sustainability advisor

The world we have is not inevitable. We can create better businesses and better societies.

Hello — I'm Oliver. I write, teach and advise on corporate sustainability, and on the cultural stories that quietly decide whether any of it works. After twenty-five years inside the system, I've come to think the stories matter more than the spreadsheets.

Portrait of Oliver Dudok van Heel
What I do

Two threads of the same argument

My consulting work and my writing pull on the same thread. One is about how companies actually change. The other is about why so many of us — leaders included — are quietly convinced they can't.

Pillar one

Corporate sustainability, honestly

I help boards and executive teams find the business case that actually holds — and a transition plan that survives the politics. No jargon, no greenwash, no pretending that easy answers exist.

  • Sustainability as competitive strategy, not compliance
  • Transition planning that boards will fund
  • Building resilience in a changing world
  • Making CSRD work for you, not against you
Pillar two

Changing the stories underneath

I write and speak about why we keep losing climate arguments we should be winning — and what changes when we challenge the deeper stories about growth, competition and human nature that keep us stuck.

  • Hope as a strategy, not a mood
  • Why people can be trusted
  • Cooperation, competition and what we get wrong about both
  • Music, art and the power of imagination
Changing Stories,
Finding Hope.
A book · Early 2027

Changing Stories, Finding Hope

A book about the stories we've been told about ourselves — that we're selfish, competitive, separate from nature, destined to keep growing — and why almost none of them are true.

For anyone who senses that the way things are is not the way they have to be. Out early 2027.